The British public also felt conflicted. In The Literary Churchill: Author, Reader, Actor, Jonathan Rose details a Ministry of Information survey the next day which charted “a mood of growing public pessimism.” The social research organization Mass Observation uncovered similar findings at that time. According to the MO report, “Churchill’s speech has been mentioned frequently and spontaneously this morning. There does not appear to have been a great deal in it which was unexpected, but its grave tone has again made some impression, and may be in part the cause of the depression.”
Although Churchill laid down the burdens of office amid the plaudits of the nation and the world, he remained in the House of Commons (declining a peerage) to become “father of the house” and even, in 1959, to fight and win yet another election. He also published another major work, A History of the English- Speaking Peoples, four volumes (1956–58). But his health declined, and his public appearances became rare. On April 9, 1963, he was accorded the unique distinction of having an honorary U.S. citizenship conferred on him by an act of Congress. His death at his London home in January 1965 was followed by a state funeral at which almost the whole world paid tribute. He was buried in the family grave in Bladon churchyard, Oxfordshire.
In this ‘Appeal to America’, cast as a speech to the British people but “addressed very largely to American ears” (to summon supplies needed for victory), Churchill demonstrates his skill in varying cadence, rhythm and hesitation. All this was part of his “stage craft” and a trick of oratory to increase emphasis and effect. The speech also shows off his ability to use simple, direct language to get a very clear message across: "We shall not fail or falter; we shall not weaken or tire. Neither the sudden shock of battle, nor the long-drawn trials of vigilance and exertion will wear us down. Give us the tools and we will finish the job".
While it is impossible to scrutinize every public utterance made by Churchill between 1939 and 1945, one of this book’s strengths is that it examines a number of speeches made during the war’s later years which, at the time, caused quite a stir even though they have long since receded from memory. On at least two occasions, for instance, Churchill caused major diplomatic rows with Britain’s wartime allies: first, in 1943, when he suggested that planning the post-war world should be left to ‘the three great victorious powers, the British Commonwealth of Nations, the United States, and Soviet Russia’ (p. 157). This triumvirate pointedly excluded China and sparked outrage not only among Chiang Kai-shek’s Nationalists but also among their American supporters, the so-called China Lobby. Much the same thing happened a year later, when Churchill told the House of Commons that his government would oppose any attempt to overthrow the Franco regime in Spain, this time arousing the displeasure of both Washington and Moscow. While the Spanish tempest was soon overshadowed by the D-Day landings in Normandy, it was not forgotten. During the 1945 general election, the Labour-supporting Daily Herald resurrected the incident with an article headlined, ‘A VOTE FOR CHURCHILL IS A VOTE FOR FRANCO’ (p. 182).
Once it is grasped that I am neither criticising Churchill nor rubbishing his speeches, then Matthews’s critique of my work loses its force. He claims I say that Churchill did not ‘rally the nation’, whereas in fact I write that he was not the sole person who had the capacity to do so. There were a range of other radio speakers who also went down very well, and Churchill should be viewed ‘as the outstanding performer in a rhetorical chorus – or rather a series of talented soloists – dedicated to delivering the same central messages’ (p. 44). In commenting on Churchill’s commendable political visibility versus Hitler’s silence when things went wrong, Matthews ignores the fact that I make exactly the same point myself (p. 230). He suggests that I fail to place Churchill’s oratorical skills in the context of his leadership more generally. But I say that ‘it was clearly possible for Churchill supporters to be depressed, concerned or confused by the contents of a speech without this shaking their faith in him as a leader […] expressing disappointment with a speech did not necessarily imply fundamental dissatisfaction with Churchill as Prime Minister’ (p. 228). Matthews also takes the view that to say that Churchill’s popularity oscillated as the war situation varied is to state the obvious. Doubtless it should be obvious, but surely a key part of the myth of 1940 is that Churchill made everyone feel great even when – perhaps especially when – things were going disastrously wrong.
'... We shall go on to the end, we shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender ...'
Early in Winston Churchill’s political career he became known for his opposition, during peacetime, to building armaments for armaments’ sake. He thought such expenditures diverted too much taxpayer money from more pressing domestic social needs. Over the course of Churchill’s entire political career, he supported lower defense spending most of the time. He was one of the authors of the “ten-year rule,” according to which British defense planning should look ten years ahead for potential conflicts, and plan accordingly. If no conflict could reasonably be foreseen, Churchill usually urged restraint in defense spending. But when the potential for serious conflict began to appear on the horizon, as it did before each world war, Churchill bowed to reality and urged preparedness.
Churchill wrote every word of his many speeches — he said he spent an hour working on every minute of a speech he made. At the Morgan Library are several drafts of a single speech from February 1941, when England stood alone against the Nazi onslaught and Churchill appealed to President Roosevelt for aid. The first draft looks like a normal typescript; the final draft, says Kiely, "looks like a draft of a poem."
Ladies and Gentlemen. It is a great honour for me to speak to you tonight. Three weeks ago exactly I was in Moscow, walking through the town house where Churchill met Stalin in October 1944; a magnificent building. I had hoped to bring a photograph of this fine building to show you tonight. Unfortunately my host on that occasion, as I produced my camera to take the photograph, tapped me gently on the shoulder and remarked: “My dear Professor, this is a high security building.”
In the five years that followed, Churchill’s early liberalism survived only in the form of advocacy of rigid laissez-faire economics; for the rest he appeared, repeatedly, as the leader of the diehards. He had no natural gift for financial administration, and though the noted economist John Maynard Keynes criticized him unsparingly, most of the advice he received was orthodox and harmful. His first move was to restore the gold standard, a disastrous measure, from which flowed deflation, unemployment, and the miners’ strike that led to the general strike of 1926. Churchill offered no remedy except the cultivation of strict economy, extending even to the armed services. Churchill viewed the general strike as a quasi-revolutionary measure and was foremost in resisting a negotiated settlement. He leaped at the opportunity of editing the British Gazette, an emergency official newspaper, which he filled with bombastic and frequently inflammatory propaganda. The one relic of his earlier radicalism was his partnership with Neville Chamberlain as minister of health in the cautious expansion of social services, mainly in the provision of widows’ pensions.
We intend to fight this thing through to a finish and to victory however long it may take …. Come what may, Britain will not flinch …. We, over here know full well that difficult times are ahead …. We have taken the measure of our foe [. . .] Knowing all that, we are in it and, in it to stay. The proposition is simple: It is whether the kind of world we know in Scandinavia, the Low Countries, Britain and the Americas is to survive, or whether most of the progress made by human kind since the Dark Ages is to be wiped out. For her part Britain intends to fight until Germany’s power for evil has been broken. Give in—NEVER!

Few people, when they hear the speech on radio or TV documentaries, are aware that they are listening to Churchill speaking not in 1940 but nine years later.Strangely, though, there is a popular myth that the speech was broadcast at the time, not by Churchill himself, but by an actor, Norman Shelley. Shelley did make a phonograph recording of a different Churchill speech in the aftermath of the 1942 victory at El Alamein although what use was made of it, if any, is unknown. He never claimed to have impersonated the Prime Minister over the airwaves, and though many historians have pointed out that the story is false, it seems impossible to kill it.
You cannot tell from appearances how things will go. Sometimes imagination makes things out far worse than they are; yet without imagination not much can be done. Those people who are imaginative see many more dangers than perhaps exist; certainly many more than will happen; but then they must also pray to be given that extra courage to carry this far-reaching imagination. But for everyone, surely, what we have gone through in this period - I am addressing myself to the School - surely from this period of ten months this is the lesson: never give in, never give in, never, never, never, never-in nothing, great or small, large or petty - never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy. We stood all alone a year ago, and to many countries it seemed that our account was closed, we were finished. All this tradition of ours, our songs, our School history, this part of the history of this country, were gone and finished and liquidated.

At the Board of Trade, Churchill emerged as a leader in the movement of Liberalism away from laissez-faire toward social reform. He completed the work begun by his predecessor, Lloyd George, on the bill imposing an eight-hour maximum day for miners. He himself was responsible for attacking the evils of “sweated” labour by setting up trade boards with power to fix minimum wages and for combating unemployment by instituting state-run labour exchanges.